IQOS as a Sustainable Solution and a Better Alternative

April has been declared the month of planet Earth. Through various tools, strategies, discussions and education, the month aims to raise awareness about environmental conservation. The month of April and planet Earth call us all to be responsible: to get involved, to participate and each of us to be an activist and volunteer. Concrete steps and action are needed, both on an individual and collective level. We are all part of the problem, but we are also all a potential solution.

This year we are on the ground with a new action which aims, above all, to highlight the importance of environmental awareness, but as always, to give gifts. What is this about?

IQOS offers you a super exciting game consisting of 4 levels. If you complete it, you get a recycled paper card with flower seeds that you can plant. Fun, fast and 'eco-friendly'. In addition to this, we have another activity, for the protection of the environment: every IQOS user who collects 20 used tobacco sticks in a separate cardboard package, in return will receive an IQOS accessory as a reward.

These activities will be carried out on the IQOS caravan, which travels around the country. A special team of IQOS brand ambassadors will follow the journey of the caravan, looking for eco-responsible users who want to be part of our initiative. Follow us on the social networks to find out in time what the next destination of the caravan will be.

The IQOS team are regular supporters who unconditionally believe and work for a better future, and therefore welcome and support the April initiative this time as well. Our devices are fundamentally different from traditional cigarettes in that they heat the tobacco instead of burning it. The overall evidence shows that the burning process produces tar and high amounts of carbon monoxide, among other harmful substances. IQOS devices do not create tar, smoke or ash, and produce significantly lower levels of carbon monoxide. Switching to IQOS brings benefits, both for you and the environment.

Our users are our inspiration. Let's conquer new horizons together and give each other sparkle, be responsible, be altruistic. We are the future!

Together, responsible!

Only IQOS