PMI Launches the IQOS ILUMA Device in Europe

From distant Japan, all the way to Italy and neighboring Greece, Philip Morris International has introduced its revolutionary tobacco heating device around the world, as well as in many European countries.

What is IQOS ILUMA?

The innovative induction heating technology of the IQOS ILUMA device heats the tobacco from the inside without burning, providing the true taste of tobacco, but without ash and smoke. This new and revolutionary technology specially designed for IQOS ILUMA devices represents a new induction system for heating tobacco. In specially designed tobacco cartridges, there is a metal element that heats the tobacco from the inside by induction - without a heating blade. This further means that with this series of devices, there is no need to clean the device anymore, allowing for an overall better, cleaner and more enjoyable experience.

Launch of IQOS ILUMA in Japan

In Japan, 2021, the launch of IQOS ILUMA took place in an atmosphere of great curiosity and interest. On the launch day of the new device, Japanese consumers were able to discover the latest IQOS innovation that opens up a new world of optimal user experience.

Launch of the IQOS ILUMA series in Europe

After first being launched in Japan and Switzerland in 2021, the IQOS ILUMA device reached the Spanish market in early 2022. In 2022, the most advanced tobacco heating device became available to adult users of nicotine products in Portugal, Lithuania, the Czech Republic and Slovakia, and at the end of last year it was also launched in Italy, proving to be the most anticipated and desired IQOS product in the country.

When will the IQOS ILUMA device be launched in Macedonia?

Many countries in Europe are already planning to launch the new IQOS ILUMA, and some of them have it in their portfolio.

And when can we expect IQOS ILUMA devices in Macedonia? Here too there is great interest among adult users of nicotine products for the new, innovative edition of IQOS. At the moment we cannot reveal much about the arrival of the new IQOS ILUMA in Macedonia, but we assure you that there are many exciting news coming for the IQOS community. All you need is to continue following us on IQOS_MK's social channels: Facebook and Instagram.