Inspiration From Tokyo

It's impossible to resist the charm of individuality. An invisible magnetic force constantly draws us towards everything that is different from the imposed standards and towards people who are bold enough to break the bonds of conformity.

At a time when global trends result in monotonous, homogeneous styles, the Japanese fashion scene is increasingly attractive, where individuality is not only warmly embraced, but is also the core of everything that means stylistic expression and lifestyle.

From the streets of Tokyo that exemplify diversity and freedom for style experimentation to the runways of designers that glorify sophisticated minimalism and eccentricity, Japan is an inexhaustible source of lessons. Cultivating the culture of self-expression, young people look at clothes as a space for creating their own unique story that is a reflection of their views, and not only international trends. By fusing influences from various subcultures and eras and incorporating technologically advanced accessories, residents in the urban giant Tokyo manage to achieve a visually stimulating fashion cacophony.

Just one look at Harajuku is enough to see the beauty of uniqueness. Blending elements of kawaii, gothic, punk, boho, etc., here you can see outfits from avant-garde to ultra-fairytale. No passerby is identical to another, but they are all connected by a commitment to the little things and a desire to stand out. Special emphasis is placed on personalized details as a personal stamp on each combination.

To a certain extent, that uniqueness and exceptional care in the selection of details is reflected in the limited edition IQOS ILUMA x Steve Aoki 10-year edition that arrives in Macedonia. Launched on the occasion of the 10th anniversary of IQOS, the new edition brings the vibrations typical of the parties of the famous DJ Steve Aoki and enriches the anniversary celebration with striking colors.

"I've been working with the designers for a long time to make you feel like you're at a Steve Aoki show" said the famous DJ from the "Land of the Rising Sun" about the IQOS collaboration.

The three versions have a powerful visual identity, and their clean lines and intuitive functionality are in synergy with an aesthetic focused on simplicity and spiced with ideal doses of effective components.

Now, all adult smokers who choose the better smoke-free alternative have the chance to be the “herald” of a new wave of aesthetically attractive devices. And for the first to take advantage of the opportunity to pre-order the IQOS ILUMA x Steve Aoki 10-year edition, there will be a gift – a premium carry case signed by Steve Aoki. Learn more about the current offer on the  official IQOS website.