Don’t Wait for a Sign – Make the Change Today

Changes are part of our lives, but it sometimes seems like we procrastinate on something we should do right away. If you're an adult smoker, you've probably told yourself countless times that it's high time to make a change and switch toIQOS.

It’s clear that habits are hard to change, and we always have some excuse not to make that change, but that kind of thinking ends today. Today is your Day 1 of the change that will transform your life.

Changing habits and making such a change is easier when you have the facts behind you. It’s not easy to jump into the unknown, but if you know exactly what you’re doing, the realization that you’re making your life better can be a real motivator.

Why make the change?

Here are three facts that explain why you should switch from ash and smoke toIQOS:

1. IQOS ILUMA releases 95% fewer harmful substances compared to cigarettes

When making a change, we want to know we're moving toward something better. If you’re an adult smoker looking for a better alternative, IQOS is here to support you on this journey, just like the 28.6 million adult IQOSusers worldwide** who have already gone through this process. Perhaps this challenge is just what you need.

IQOS devices were created by a team of scientists who succeeded in maintaining the experience and emotion while almost completely eliminating the negative side of tobacco burning.

IMPORTANT INFORMATION: IQOS ILUMA is not without risks; it releases nicotine, which causes addiction.

“95% fewer” refers to the average reductions in the levels of a broad range of harmful substances (excluding nicotine) compared to the smoke from a reference cigarette. **Status as of February 2024. Exclusive users of the Heat-Not-Burn program who use heated tobacco sticks in over 70% of cases in the last 7 days of use. PMI financial data or estimates, IQOS user panels, and PMI market research.

2. No smoke, no ash, and no burning

Numerous studies have shown that the most annoying aspects of cigarettes for people are the smoke and ash they create. The IQOS technology is designed to improve the experience for both users and those around them.

IQOS devices heat the tobacco, but don’t burn it. This means you won’t create smoke that bothers those around you, and you don’t have to worry about ash because it doesn’t form. In other words, this change will allow you to socialize again with those who have openly told you that cigarettes bother them.

Read more about the superior SmartCore technology of IQOS ILUMA and clear up all your doubts about how the devices work.

3. Liquids are not used

IQOS doesn’t use any liquids or artificial flavors; the taste of the tobacco is authentic and original. When you have that in mind, and know you’re switching to a better option, the change becomes easier to make.

Today is your Day 1

Start the change today. Don’t wait for tomorrow, the next Monday, the first of the month, or a full moon. The more excuses you try to find, the harder it will be to take the decisive step.

Every day you can find a good enough reason to start a new challenge, a new experience, and ignite your curious spirit. Once you finish reading this paragraph, click the button below, explore the exciting world of IQOS, and start the most important change in your life.