IQOS Connects You With the World Art Day

In 2012, the International Association of Art (IAA) and UNESCO declared April 15th as the World Art Day. This day is celebrated to raise awareness of the impact of art on an international level.

When people use their creative skills and imagination to create something in visual form or with movement as part of a performance, it is called art. Art exalts the creativity, innovation and cultural diversity of all nations around the world and plays an important role in sharing knowledge and fostering curiosity and dialogue. It is a reproduction of the soul and one of the most important links that make the human - HUMAN!

Creating, or simply enjoying art, has its benefits:

• • Generates a love of learning
• • Helps build emotional intelligence and express complex feelings
• • Breaks stereotypes and social barriers and helps build a better world
• • Improves holistic health, builds self-confidence, motivates
• • Awakens the senses and allows people to experience the world in a new and different way

Art is everywhere. Sometimes we find it, sometimes it finds us. Art is in nature, in urban areas, in virtual space, especially nowadays with the NFT trends which are reaching dizzying amounts. And what is NFT? NFT is a digital asset in the form of a work of art, music, video, and even some elements of a game. Even the tweets are a digital asset, so the twitter founder's first tweet, was sold as NFT for saying $3 million. So, do you know that right now, digital artwork has reached the highest, paid amount at auction of $69 million? What makes them special is that they are unique works. Their uniqueness has also led well-known brands such as Nike, Coca Cola and McDonald's to enable their users to contribute with their own designs. But follow us, as IQOS is preparing something unique for you, related to this trend.

The colorful, endless palette of colors, shades and gradations makes art so warm and vibrant, even when dealing with dark and heavy themes. Colors are the first thing that our eye needs to 'catch' in order to send an impulse that our neuro-centers will turn into a sensation. Each color carries with it a complex system that is in many ways related to human behavior, mood, emotional state, etc.

That's why IQOS celebrates colors and their importance. Because we are aware of different user profiles, our products always offer a choice of multiple colors that would be appropriate and compact with different temperaments and personal values.

Whether your everyday life consists of business meetings or spontaneous coffee meetings, you have the opportunity to choose the color of the device, the color of the cap, the color of the sleeve, that will complement your expression, approach and complete your visual story.

If you are passionate about what you do, choose the red that will be a great tandem with your tie or your lipstick. If you need balance and something to accentuate your composure, the orange color is here. April is the month when the sun begins to shine and remind us of summer. When you are looking for a little optimism and warmth in life, you are looking for yellow. For nature lovers and relaxed long walks, green is a great option. Blue is the color of the sky and the sea, so if you are one of those who have not stopped dreaming and keeping the youth in themselves, this is the color for you. Fans of glamor usually choose gold, and those who believe in uncompromising love choose pink. White is the color of the gods and tenderness, black is the color of sophistication. The list is endless.

But you can be creative and combine two or more of our offered colors. The device in one color, the cap in another, the sleeve in a third. There are no rules. Because art means freedom. Check out what we have to offer you. For any additional questions about our products and combining them, feel free to contact our Virtual Zone.

Until then, stay creative, be yourselves, celebrate life, celebrate art. Because art is love. And do you know what else is love? IQOS!