Be a Part of the NFT World

NFT stands for Non-Fungible Tokens. These three letters “occupy” the media space around us with an increased intensity, on a daily basis. There is currently a lot of hype surrounding NFT art and its selling prices reach millions.

Skeptics say that this is just a new trend creating a “buzz”, as well as a new wave of fame, but a huge number of experts believe and claim that NFT is here to stay longer and give a new dimension to the digital world.

WHAT IS NFT ACTUALLY?

NFT is a digital asset / digital token that represents real-world objects and works such as art, music, and in-game objects and videos. They are bought and sold through the digital sphere, mostly in cryptocurrencies, because they are coded in a similar way and are based on blockchain technology.

Although they have been around since 2014, NFTs are currently trending the most as they transform into an increasingly popular way of trading digital artwork. In 2021 alone, the NFT market was worth a staggering $41 billion, an amount that is approaching and "breathing down the neck" of the total value of the entire global art market.

Each NFT contains its own unique identification code that does not allow replication and provides exclusive ownership. Unlike cryptocurrencies, the metadata above creates a distinction between each of the NFT tokens and makes them unique.

The NFT has shifted its focus from the business world for the past two years. Even the biggest names like Nike, McDonald’s, Coca-Cola, Ray-Ban, Gucci, Louis Vuitton have joined the NFT game. Some of them publish NFT collections or limited editions as a way to open up revenue opportunities, or build brand loyalty, or raise funds for a charity. Others use NFTs to enhance their image, to tell a story, or to reach new audiences. NFT is becoming more and more widely known to the Macedonian audience, and some of our most famous NFT artists are: Darko R., Iva Stankovska, Sara Stanoevska, Davor Keskec and Female Punx.

But why would anyone spend thousands or even millions of dollars on something they can download or simply save on a print screen?

Because NFTs allow the buyer to own the 'original and unique' rights to the digital work or creation. They contain built-in authentication to establish identity, thus easily proving ownership. Collectors currently value 'digital rights' for certain works, more than the works themselves.

HOW TO BUY AN NFT?

If you have decided to buy an NFT, the first thing you need to do is create your own digital wallet. In this wallet your cryptocurrencies and NFTs will be stored. The most popular wallet for crypto-trading with Ethereum blockchain cryptocurrency is MetaMask, which allows users to access it through a mobile application or a browser extension. Note: buy crypto depending on what currencies exactly your NFT provider accepts. Every time you buy cryptocurrencies, the platform deducts a certain amount for the service and tax.

Once you are done with this step and have a wallet on which there is a certain amount of cryptocurrencies of your choice, the purchase of NFT follows. Currently, the most popular NFT trading sites and platforms are: LooksRare, OpenSea, Foundation, SuperRare, Axie and others. NFTs are usually grouped by authors or styles, and there is an option to search by NFT description, similarities, upload date, and more.

AND IQOS?

As before, IQOS is once again following the world trends and global innovations. We believe in progress and always unreservedly support bold ideas and deeds. Follow us because IQOS will soon give you a chance to be part of the NFT world, NFT processes and the creation of new art experiences. We are starting a new story among the first in Macedonia. IQOS never ceases to offer fresh, exciting and varied experiences.

We are not afraid to be modern and original, because we are IQOS!