Intelligent, intuitive, innovative
A simpler and cleaner experience.
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All-in-one device
25/09/2025
Unlock 1000 experiences with IQOS ILUMA i
22/10/2025
Recommend IQOS. Share your experience. Get a voucher.
Help your friend, an adult smoker, unlock one of 1000 available experiences by taking the first step toward a better alternative.
16/10/2025
Meet the new IQOS ILUMA i x Seletti Limited Edition
The new IQOS ILUMA i x Seletti Limited Edition
16/10/2025
Seletti Collaborates with IQOS: Bold Design Meets Innovative Pleasure
Seletti collaborates with IQOS – Curious?
30/09/2025
Curiosity that changes everyday life
Curiosity sparks change! Discover the IQOS ILUMA i series with touchscreen, Pause Mode & Flex Battery for more freedom and control in daily life.
02/09/2025
Curious X interview with Aleksandra Janeva
Discover how Janeva redefined Macedonian music
01/09/2025
Everything you need, in one package.
Everything you need to start the change. This September, choose IQOS ILUMA by taking advantage of the limited offer.
14/08/2025
The IQOS Summer Continues: Ljubanishta, See You August 28-31
Visit the Jojo’s United Event if You’re Curious for the Summer
14/08/2025
Refer and Receive – Now With Extra Benefits
Share your experience with others now. Curious?