The Road to Tokyo Through the Together X Platform

If you are an IQOS user, you must have already attended one of the events under the Together X platform. That's because the X platform has so far behind it a series of activities and events designed to make your experience with IQOS unforgettable. Your energy, contribution and participation are our main driver to fulfill the unexpected.

The Together X platform enables the preparation of unique experiences, created by users - for users, to celebrate your uniqueness together. Intended for loyal IQOS users, who have the opportunity to create their own experience and experience IQOS events.

This year, through the Together X platform and on the occasion of 10 years of IQOS, we celebrated in a unique way with our entire IQOS community, through a series of activities and unforgettable events. With a simple login to IQOS Club, every IQOS user could participate in the race for a trip to Tokyo.

Officially, the race to collect points through the IQOS CLUB loyalty platform started on May 30th, and we spiced up the start with the first Together X Summer Festival event, which took place on June 1st at Bistro Komedia. We continued with a spectacular event of the Neon experience in Intermezzo, and let's not forget the biggest summer music festival in our country, D-festival. Finally, the event that rounded off the summer and the opportunity to collect status points with "Little Tokyo" in the unique Casa Bar.

The three winners who were ranked highest on the list, according to the number of status points, stood out for their persistence and active participation from the beginning of the summer until now. Their prize? A trip to Tokyo - an unforgettable experience, an incredible opportunity to explore a city known for its tradition, energy and culture. The journey to Tokyo will culminate with the IQOS Together X Sensorium main event where the IQOS community will epitomize its greatness, and it is our users who will experience the unexpected on a completely different and enhanced level, an event that challenges the senses in a vibrant global atmosphere. You can experience all those experiences by following the stories on our Instagram profile that our users will share with you.

Of course, in addition to events, activities and all positive moments to remember, through this platform IQOS allows you to directly influence and shape the future of the community. Through interactive participation on social networks, questionnaires to personalize the experience, customer care... it is important that together through Together X you create with us something different and exciting.

So get involved directly in the IQOS mission, because your voice brings a positive change in our decisions and visions. Let's celebrate sophistication and grow together.

Stay up to date with all the exclusive events and developments related to the Together X platform on IQOS_MK and be part of the great global experience, together with IQOS users in Tokyo. Thousands of IQOS users are gathering in Japan to celebrate this community, along with you!

With Together X the unexpected becomes real!