The pioneering induction heating technology in IQOS ILUMA and sticks designed for IQOS ILUMA devices
only,
completely reinvents the way tobacco is heated. The heart of the new bladeless induction heating technology is
an
innovative metal heating element placed inside the stick and coated with stainless steel for seamless
heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an
altogether better, cleaner and more experience. And on top of all that, it continues to emit on average 95%
lower levels of harmful chemicals than cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free. More
on the Important Information page.